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Not only selling coffee, the first Costa WeChat Pay flagship store wants to play

Not only selling coffee, the first Costa WeChat Pay flagship store wants to play "social consumption".

Unlike using a fully automatic coffee machine, Costa always insists on making coffee by hand, giving customers the most mellow taste. However, the quality of this kind of slow workers is different from the pace of life in pursuit of speed. How to make customers enjoy the highest quality coffee in the shortest time, Costa has found a breakthrough with the help of mobile payment tools. This is located in Xinguang, Beijing.

2016-05-27
Coffee chain, smoke in the cup

Coffee chain, smoke in the cup

Coffee chains are springing up like bamboo shoots after a spring rain. Coffee ranks first among the three largest drinks in the world, and it is also the second largest trading commodity in the world after oil. According to statistics, at present, global coffee bean sales are about 8 million tons per year, and maintain an annual growth rate of 2%. China accounts for about 11% of the market sales. At present, the per capita annual coffee consumption in China is only 4 cups, even in Beijing, Shanghai and Guangzhou.

2015-07-07
What else does Starbucks sell besides coffee?

What else does Starbucks sell besides coffee?

As the world's largest coffee chain, Starbucks is also expanding its market in China, opening an average of one new store every day. So does the industry giant just sell coffee? In fact, it is also a technology company. China was Starbucks' fastest growing retail market in 2014.

2015-08-14
Browse your cell phone and drink coffee.

Browse your cell phone and drink coffee.

At the International Internet of things Expo, which opened at the Beijing Exhibition Hall yesterday, spectators scrambled to experience the service of browsing mobile phones and drinking coffee. In fact, it shows only one of the basic contents of the smart city service system, mobile payment. With the help of the value-added service of mobile phone cards and the perfect Internet of things, in the near future, citizens will be able to buy cars, pay for health insurance, take public transportation and clock in to work.

2014-04-27
Starbucks: my success is not coffee itself. don't underestimate technology.

Starbucks: my success is not coffee itself. don't underestimate technology.

Investing in technology, rather than just producing a few ads, is an important factor in Starbucks' ability to constantly cater to changing consumer behavior, says Howard Schultz, CEO of Starbucks. In fact, this passage actually reveals how Starbucks reversed this trend and turned mobile payments into an important source of profit during the economic downturn: at present, Starbucks (US) stores

2015-08-14
Starbucks integrates

Starbucks integrates "digital" marketing to provide consumers with "fourth space"

In November, Starbucks offered $620 million for Teavana, an American tea brand. We believe that tea drinks have come to the time of re-innovation and rapid development. Schultz explained the acquisition that the acquisition of Teavana Holdings would give us an excellent position to reorganize and lead the market, just as we redeveloped espresso 30 years ago. this

2014-04-27
Coffee giant Starbucks' O2O practice and its inspiration

Coffee giant Starbucks' O2O practice and its inspiration

Starbucks O2O practice course-Starbucks is one of the earliest traditional catering enterprises to touch the Internet:? Establish an online community to provide online services for offline services; Popularize the free Internet in stores to attract a large number of offline consumers: position yourself as the customer's third space besides the workplace and home; Using social networks, Starbucks brand image is deeply imprinted into the consciousness of young people.

2014-07-16
China will become Starbucks' largest overseas market

China will become Starbucks' largest overseas market

Howard Schultz, global chairman, president and CEO of Starbucks Coffee Group, visited China today and told the outside world in Beijing that Starbucks has so far opened more than 1200 stores in 68 Chinese cities.

2014-06-06
The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

In Shanghai today, the smell of coffee is floating in the air. This international metropolis, with a resident population of 25 million, not only has more than 4000 cafes, large and small, but more importantly, chain fast food restaurants and convenience stores have also fully joined the ranks of freshly ground coffee this winter, striving to get a share of the growing coffee consumption market. Behind the competitive layout is the rapid expansion of China's coffee market.

2015-03-03
World's first AR Cafe unveiled at Yunqi Conference

World's first AR Cafe unveiled at Yunqi Conference

Ant Financial Services Group released a video introducing an AR life service platform called Mashang. In addition to catching elves, AR technology can also provide users with more intimate service and a better life, and there were media comments at the time that the platform had taken our imagination of AR out of the road. The world's first AR cafe was officially unveiled at Ant Financial Services Group's booth of the Yunqi Conference. Reporter

2016-10-15
Starbucks Tmall flagship store launched a limited edition titanium Venus card to make coffee on the Internet.

Starbucks Tmall flagship store launched a limited edition titanium Venus card to make coffee on the Internet.

1 TechWeb reported that Tmall's official flagship store was officially launched on December 14, and a limited edition of 2000 titanium metal cards and 1000 Swarovski crystal cards were sold through the store, of which titanium cards were sold on Chinese mainland for the first time. Starbucks Tmall's official flagship store is defined as a standard store by Starbucks, which sells products including physical / electronic star cards and physical / electric.

2015-12-16
Micro-house Wechat coffee machine allows fans to develop fans actively.

Micro-house Wechat coffee machine allows fans to develop fans actively.

Some people say that fans are the basis of new media communication, and if there are no fans, there will be no communication power, especially under the background of the mobile wave, the traditional hard and wide is gradually going downhill, and the new powder suction channel has begun to become the most popular propaganda tool for businessmen. the following editor will take Wechat marketing how to quickly attract fans as an example, how to quickly absorb powder and break through Wechat powder absorption.

2015-07-14
Starbucks' new style APP can customize coffee and tip for individual needs.

Starbucks' new style APP can customize coffee and tip for individual needs.

Starting next week, iPhone users will not only be able to buy coffee for their individual needs but also use the app to tip directly when using Starbucks' mobile app. The Coffee King decided to update the app on March 19. In addition to making the app easier to use, it also hopes to enhance consumers' shopping experience by adding rich features. Starbucks APP is customizable

2016-07-18
How long can the cafe opened by China Mobile last?

How long can the cafe opened by China Mobile last?

Sinopec sold gas stations to China Mobile to open cafes, we have seen once again, in the rapid development of the Internet economy today, the value of physical channels is not decreasing, but increasing. China Mobile has opened a cafe. It must have shocked a lot of friends. In fact, it is not surprising that since coffee sellers can enter the communications operation, it is only one for the operator to open a coffee shop.

2015-09-22
What's a high-tech cafe like?

What's a high-tech cafe like?

Starbucks is definitely the most frequently seen coffee shop in the world's technology media. They are actively seeking cooperation in the field of technology, and it is also a rare coffee chain with the post of Chief Digital Officer (Chief Digital Officer) in the world. Adam Brotman, who holds this position, once said in an interview with Forbes: when connecting online and offline, we know

2015-05-21
How does a coffee shop break into the press and publishing industry?

How does a coffee shop break into the press and publishing industry?

Starbucks, full of technology, rushed into the press and publishing industry. Recently, the coffee shop added a new feature to App: reading newspapers. According to Wired, Starbucks has announced a cooperation agreement with the New York Times that Starbucks members will be able to check the latest news provided by the New York Times on Starbucks' App for free from the beginning of next year.

2015-07-27
Starbucks accompanying card transformation phone case sweep can buy coffee

Starbucks accompanying card transformation phone case sweep can buy coffee

Starbucks Japan will soon launch a new series of "STARBUCKS TOUCH," breaking through the previous card format, presented in the shape of a phone case, and built-in FeliCa inductive IC chip. In the future, consumers will be able to pay quickly through this "accompanying shell" and enjoy Starbucks coffee without having to take the accompanying card out! Since Japan introduced the accompanying card in 2002, the total

2015-11-05
SUNING, the first SUNING cloud store in Guangzhou, also comes to make coffee?

SUNING, the first SUNING cloud store in Guangzhou, also comes to make coffee?

In the British TV series Mr. Selfridge, people see how a department store that thinks what you think can drive countless men and women crazy. On Thursday, in Zhengjia, Guangzhou, SUNING Zhengjia Cloud, a brand new SUNING store, also wanted to make history and make the whole of Guangzhou shine. The reporter paid an early visit to Zhengjia, the first SUNING cloud store in Guangzhou, which will open on July 30th.

2015-07-29
What's going on with this new Starbucks that doesn't sell coffee?

What's going on with this new Starbucks that doesn't sell coffee?

It is said that Alibaba Xixi Park is one of Starbucks' best-performing stores in China, where there is always a long line for coffee at any time. Alibaba opened a new Starbucks on Nov. 13, but the store no longer has to wait, because this time, Starbucks has opened its store into Tmall. Starbucks Tmall flagship store and

2015-11-17
It's not just coffee! Starbucks will serve alcohol and pizza in the United States

It's not just coffee! Starbucks will serve alcohol and pizza in the United States

On Dec. 4, Starbucks, a famous coffee chain, unveiled a five-year plan that includes the launch of a mobile ordering system and the provision of wine, beer and night food in 3000 stores in the United States. Forbes reported that Starbucks' goal is to change its position to become a night food and alcohol provider, selling a greater variety of food, not just a coffee chain.

2016-09-03
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